One-To-One Marketing Is a Marketing Plan Wherein a Firm Specializes

question 15

True/False

One-to-one marketing is a marketing plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics.

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Definitions:

Federal Trade Commission Act

A United States federal law established in 1914 to prevent unfair competition and deceptive practices in the marketplace, creating the Federal Trade Commission.

Robinson-Patman Act

A United States federal law enacted in 1936 to prohibit anticompetitive practices by producers, specifically price discrimination.

Lanham Act

A United States law enacted in 1946 that protects trademarks, service marks, and related intellectual property.

Regulation

Restrictions state and federal laws place on a business with regard to the conduct of its activities.