Learning About the Effect of the Environment on Consumer Behavior

question 14

True/False

Learning about the effect of the environment on consumer behavior (CB) can help consumers apply that knowledge by making better consumer decisions.

---

Definitions:

Effortful Processing

A type of information processing that requires attention and conscious effort to encode or transform information.

Automatic

Processes or behaviors that occur with little or no conscious awareness or control, often as a result of learning and repetition.

Creatively

In a manner involving the use of the imagination or original ideas to create something; inventively.

Priming

A psychological technique that involves the subconscious activation of certain associations, influencing behavior and perceptions.