In the Context of Consumer Behavior (CB) and Marketing Strategy

question 28

Multiple Choice

In the context of consumer behavior (CB) and marketing strategy, which of the following is true of niche marketers?

• A) They are exclusively consumer oriented.
• B) They can be product oriented.
• C) They treat all consumer segments the same.
• D) They have a minimal need for consumer research.

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Definitions:

Ethics Competency

The ability to understand and apply ethical principles and standards to one’s professional behavior and decision-making processes.

Values and Principles

Are the fundamental beliefs and ethical guidelines that govern an individual's or organization's actions and decisions.

Honesty

The quality of being truthful, transparent, and free from deceit in one's actions and communications.

Ethics

The branch of philosophy dealing with morals, values, and principles that govern individual or group behavior.