Which of the Following Situations Illustrates a Touchpoint

question 33

Multiple Choice

Which of the following situations illustrates a touchpoint?

• A) A consumer placing an order over the telephone
• B) A consumer asking a passerby for directions at an amusement park
• C) A consumer engaging in word-of-mouth marketing
• D) A consumer watching a television commercial

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Definitions:

Questionnaire

A structured set of questions designed to gather information, opinions, or feedback from people, used in research or survey studies.

Personal Details

Information relating to an individual's private or personal life, often used for identification or administrative purposes, including name, address, DOB, etc.

Professional Details

Information or aspects that pertain specifically to a person's occupation or field of expertise.

Interpersonal Skills

The abilities that a person uses to interact effectively with others, including communication, listening, empathy, and conflict resolution skills.