According to Research Which of the Following Is True of Consumer

question 34

Multiple Choice

According to research which of the following is true of consumer behavior (CB) ?

• A) Consumers often express a more favorable attitude for a product promoted with an "amount off" discount.
• B) Consumers often express a more favorable attitude for a product promoted with "percentage off" discount.
• C) Consumers do not pay attention to relative advantage while trying out a new product in the market.
• D) Consumers are less likely to adopt things that do not transcend existing values and knowledge.

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Definitions:

Cognitive-Affective Complexity

A form of mature thinking that involves emotional awareness, the ability to integrate and regulate intense emotions, and the recognition and appreciation of individual experience.

Reflective Judgment

The process of thinking critically about one's beliefs and knowledge, often leading to deeper understanding or reassessment of viewpoints.

First Generation College Students

Individuals who are the first in their families to attend college, often facing unique challenges in navigating the higher education system.

Retain

To keep possession of or continue to have something without letting it go or lose it.