FaveMart, a Discount Chain Store, Offers the Same Basic Products

question 57

Multiple Choice

FaveMart, a discount chain store, offers the same basic products in all of its stores. It has a state-of-the-art distribution network, and it ships massive quantities of products to its stores around the world. Due to large quantities, the shipping is very economical, and the store is able to offer lower prices than competing retailers. FaveMart follows a _____ approach for innovation.

• A) market orientation
• B) monopolistic orientation
• C) production orientation
• D) customer orientation

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