A Consumer Research Study Conducted by Visual Effects Inc

question 96

Multiple Choice

A consumer research study conducted by Visual Effects Inc. analyzed factors such as age, income, and the stage of family life cycle to predict the likelihood of consumers purchasing a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does the given scenario represent?

• A) Qualitative research
• B) Ethnographic research
• C) Quantitative research
• D) Phenomenological research

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Definitions:

Bone Strength

Refers to the capacity of bones to withstand pressures and impacts without breaking, influenced by factors like density, size, and mineral composition.

Muscle Mass

The total quantity of muscle tissue in the body, typically increased through exercise and proper nutrition.

Sympathetic

Exhibiting feelings of empathy or compassion towards others; also refers to the part of the autonomic nervous system that controls the "fight or flight" response.

Parasympathetic

The part of the autonomic nervous system that conserves energy as it slows the heart rate, increases intestinal and gland activity, and relaxes sphincter muscles in the gastrointestinal tract.