Which of the Following Statements Is True of Customer Relationship

question 49

Multiple Choice

Which of the following statements is true of Customer Relationship Management (CRM) ?

• A) It utilizes its resources primarily to cater to loyal customers.
• B) It considers each customer to be a potential stream of resources.
• C) It believes companies are more likely to conduct individual transactions with customers.
• D) It believes that customers are more affected by internal influences rather than external influences.

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Definitions:

Random Error

Variability in data that is caused by unpredictable and unavoidable fluctuations in the measurement process.

Linearly Correlated

A statistical relationship between two variables in which changes in one variable are associated with proportional changes in another variable along a straight line.

Normally Distributed

Describes a symmetric, bell-shaped distribution of data where the mean, median, and mode are equal, prevalent in many natural phenomena.

Coefficient of Determination

A statistical measure that explains the proportion of the variance for a dependent variable that's explained by an independent variable or variables in a regression model.