In the Context of Consumer Behavior (CB) and Marketing Strategy

question 28

Multiple Choice

In the context of consumer behavior (CB) and marketing strategy, which of the following is true of niche marketers?

• A) They are exclusively consumer oriented.
• B) They can be product oriented.
• C) They treat all consumer segments the same.
• D) They have a minimal need for consumer research.

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Definitions:

Strategic Business Units

Distinct parts of an organization that operate within their own individual mission, vision, and objectives, focusing on specific markets or products.

Small Wallets

Refers to consumers with limited spending power or financial resources available for transactions.

Cross-selling

The practice of selling additional products or services to existing customers, often related to their initial purchases.

Product Alterations

Modifications made to a product to make it more attractive or suitable for the target market.