Which of the Following Is a Characteristic of Niche Marketing

question 26

Multiple Choice

Which of the following is a characteristic of niche marketing?

• A) It offers a unique product to each individual customer.
• B) It emphasizes serving customers while incurring minimum costs.
• C) It serves multiple market segments and gives same treatment to all the consumers.
• D) It serves one market segment with particularly unique demand characteristics.

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Definitions:

Fair Value

An approximation of the cost at which an asset or liability might be purchased or sold in a present-day deal between agreeable participants.

Excess Amortization

The portion of amortization expenses that exceeds the cash or profit generated by the asset being amortized, typically relevant in high depreciation contexts.

Significant Influence

The power to participate in the financial and operating policy decisions of another entity, without having control over those policies.