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The Consumer Value Framework (CVF) Represents Consumer Behavior (CB) Theory

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The Consumer Value Framework (CVF) represents consumer behavior (CB) theory illustrating factors that shape consumption-related behaviors and ultimately determine the value associated with consumption.


Definitions:

On-call Workers

Employees who are not on a fixed schedule but are available to work as needed, often with short notice.

Apprentices

Individuals who learn a trade or profession through practical experience under the supervision of skilled workers.

Part-time Employees

Workers who are employed for fewer hours than full-time employees, often with a reduced set of benefits and responsibilities.

Psychological Contract

The unwritten, implicit agreements and expectations between an employer and their employees regarding their mutual obligations.

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