FameTech Is an American Software Company Whose Clients Are Based

question 11

Multiple Choice

FameTech is an American software company whose clients are based in France. The company has formed a team to determine the direction the organization should take over the next five years. The focus of this team is to increase the company's clientele in Europe. The company is keen on taking advantage of the opportunities and avoiding threats in the changing environment. In the context of consumer value, this team is involved in developing a _____ for the organization.

• A) blueprint
• B) strategy
• C) Customer Relationship Management (CRM) system
• D) Consumer Value Framework (CVF)

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Definitions:

Influence

Influence is the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Real Danger

An actual threat that poses a genuine risk of harm or damage.

Persuasive

Pertaining to the ability to convince or influence others through argument, reasoning, or appeal.

Act

A piece of legislation passed by a governing body, or the process of doing something with a specific purpose or intention.