EasyShop, a Chain of Supermarkets, Recognizes That It Needs to Increase

question 28

Multiple Choice

EasyShop, a chain of supermarkets, recognizes that it needs to increase revenue in the face of severe budget cuts due to the weak economy. The store has decided to run a sale every month and upgrade their stock more regularly so that customers see new products every month. They are planning to offer a wider selection of brands for men and women. They are also planning to advertise on billboards, radio, and television, and in newspapers throughout the state. In this scenario, which of the following strategies is EasyShop using?

• A) Marketing tactics
• B) Product differentiation
• C) Perceptual mapping
• D) Customer value proposition

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Definitions:

Facial-feedback Hypothesis

The idea that facial expressions can influence emotional experiences.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Ekman

Refers to Paul Ekman, a psychologist known for his research on nonverbal behavior and the universality of facial expressions in conveying emotions.

Guilt

A negative emotional state associated with anxiety, tension, and agitation.