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Utilitarian Value and Hedonic Value Are Not Mutually Exclusive

question 51

Essay

Utilitarian value and hedonic value are not mutually exclusive. Illustrate with an example.


Definitions:

Product Repositioning

Refers to the strategic process of changing the market's perception of a product or brand.

New Market

Entering or creating market opportunities in new geographic areas or sectors that were previously unexplored or underserved.

Buying Incentives

Strategies or offers provided by sellers to encourage potential buyers to make a purchase, such as discounts or loyalty rewards.

Market Modification Strategies

Approaches used by businesses to adapt or alter their market presence, products, or services to respond to changes in the market environment.

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