What Do the X- and Y-Axes on a Perceptual Map

question 6

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

• A) The hedonic value and utilitarian value that consumers get from product
• B) The ideal point and the actual attributes of all the competing products in a market
• C) The dimensions that consumers use to separate competitors on specific characteristics
• D) The profitability of a particular product as a function of time

---

Definitions:

Environmental Conditions

The various external factors and contexts, such as weather, climate, and natural settings, that can affect activities, well-being, or performance.

Human Resource Plan

A firm’s overall plan to fill existing and future vacancies, including decisions on whether to fill internally or to recruit from outside.

Legal Changes

Modifications or adjustments made to existing laws or regulations within a legal framework.

Temporary-help Agencies

Agencies that provide workers to companies on a temporary basis, often used to fill short-term needs or seasonal positions.