As the Manager of a Leading Bank, Ashley Regularly Collates

question 13

Multiple Choice

As the manager of a leading bank, Ashley regularly collates information about the bank's clients from the "customer preference" page of the bank's website. This enables the bank to make more client-oriented decisions, leading to longer-lasting affiliations with clients. Ashley's actions are an example of _____.

• A) Customer Relationship Management (CRM)
• B) marketing management
• C) Total Quality Management (TQM)
• D) internal marketing management

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Definitions:

Rules-Based

Rules-based refers to systems or processes that are governed by a set of explicit or predetermined rules or principles to ensure consistency and standardization.

External Users

Individuals or entities outside of a company who use its financial information to make decisions, such as investors, creditors, and regulatory agencies.

Financial Accounting Information

The collection of financial data and statements that companies use to report their financial performance to external parties.

Creditor

An individual or institution that lends money or extends credit, expecting repayment in the future.