In the Context of Customer Relationship Management (CRM), Which of the Following

question 54

Multiple Choice

In the context of Customer Relationship Management (CRM) , which of the following statements is true?

• A) Customers who experience high value from service do not equate it to high-quality relationship.
• B) Loyal customers are more profitable than customers who consider switching brand or providers each time they make a purchase.
• C) Irrespective of the relationship quality, customers are highly receptive to brand extensions.
• D) High-quality is typified by a consumer who occasionally shops at other stores but keep returning to the preferred store again and again.

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Definitions:

Economic Model

A simplified representation of economic processes used to predict economic behaviors.

Productive

Being productive pertains to the capacity or efficiency of producing a considerable amount or result, typically in the context of economic goods and services.

Benefit From Trade

The advantage gained by countries, firms, or individuals from engaging in exchange, usually resulting in access to a wider variety of goods or services at lower costs.

Opportunity Cost

The monetary loss of relinquishing the best subsequent option upon deciding.