In the Context of Customer Relationship Management (CRM), Which of the Following

question 54

Multiple Choice

In the context of Customer Relationship Management (CRM) , which of the following statements is true?

• A) Customers who experience high value from service do not equate it to high-quality relationship.
• B) Loyal customers are more profitable than customers who consider switching brand or providers each time they make a purchase.
• C) Irrespective of the relationship quality, customers are highly receptive to brand extensions.
• D) High-quality is typified by a consumer who occasionally shops at other stores but keep returning to the preferred store again and again.

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Definitions:

Media Relations

The practice of managing interactions and communications between an organization and the media to influence public perception and coverage.

PR

Public Relations, the practice of managing and disseminating information from an individual or organization to the public to shape public perception.

Impressions

The number of times content is displayed or viewed, regardless of whether it was clicked or interacted with.

Effective Pitch

A persuasive presentation aimed at selling an idea, product, or service to a potential buyer or investor.