The Term Message Effects Is Used to Describe How the Appeal

question 52

True/False

The term message effects is used to describe how the appeal of a message and its construction affect persuasion.

---

Definitions:

Credible Threat

A declaration of intended action or punishment that is believable and realistic enough to influence the behavior of others.

Equilibrium

A state in which all forces or influences are balanced, such as in a market when supply equals demand.

Dominant Strategy

In game theory, an approach that remains optimal for a participant, no matter what tactics are adopted by the others.

Entry-Deterring Price

A strategy involving setting prices low enough to prevent new competitors from entering the market.