An Automobile Marketer Is Interested in Studying the Internal Influences

question 71

Multiple Choice

An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles. The marketer would most likely be studying the:

• A) cultural values of the potential buyers.
• B) social status of the potential buyers.
• C) attitudes of the potential buyers toward brands.
• D) effect of acculturation on the potential buyers.

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Definitions:

Decision

A choice made after consideration of options and usually involving a degree of judgment or conclusion.

Chart

A graphical representation of data designed to make the information easily understandable at a glance.

Distinctive Competition

Is the unique competitive edge or positioning that sets an entity apart from its competitors in the marketplace.

Unique

Being the only one of its kind; without equal or equivalent in characteristic or importance.