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Carol, a Young, Dynamic, and Affluent Banker, Likes to Shop

question 6

Multiple Choice

Carol, a young, dynamic, and affluent banker, likes to shop online and try out new products. She likes to keep herself updated on the latest products introduced in the market. She is usually the first among her friends to buy the latest gadgets. Which of the following traits best describes Carol's behavior?

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Definitions:

Psychographics

The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.

Demographics

Statistical characteristics of the segment of the market that might purchase a product.

Geographic

Pertaining to the physical features, location, or characteristics of the earth or its environments.

End-use

The final application or consumption for which a product, material, or service is intended after its manufacture or production.

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