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While watching a movie, Suzy noticed that the characters in the movie often mentioned McKee's Watering Hole, a restaurant, in their conversations. After watching the movie, Suzy wanted to dine at McKee's Watering Hole, though other restaurants were less expensive. Suzy's choice to dine at Mckee's Watering Hole is a result of subliminal persuasion.
Lateralization
The tendency for some neural functions or cognitive processes to be more dominant in one hemisphere of the brain than the other.
Amygdala
A region of the brain involved in experiencing emotions, such as fear and pleasure.
Motor Cortex
A region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.
Frontal Lobes
Regions of the brain located at the front part of the cerebral cortex, involved in decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.
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