In Order to Increase the Sales of Pizzas in a Shopping

question 20

Multiple Choice

In order to increase the sales of pizzas in a shopping mall, the management decides to insert very brief flashes of pizza images in movies that are being played at the theatre. The marketing strategy used in this scenario is known as _____.

• A) sensory marketing
• B) subliminal persuasion
• C) selective exposure
• D) product placement

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Definitions:

Avert Failure

Strategies or actions taken to prevent or minimize the likelihood of errors, problems, or unsuccessful outcomes.

Fail

The lack of success in achieving a desired outcome or reaching a set standard, often leading to a learning opportunity or reassessment.

Incubators

Organizations designed to support the growth and development of startup companies through services like mentoring, office space, and financing.

Innovative Technologies

Cutting-edge advancements in technology that offer new solutions or improvements over existing methods.