In Order to Deal with the Declining Effectiveness of Traditional

question 19

Multiple Choice

In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. Integrating their goods with popular television programs is one such way. This type of advertising in which actors are shown using branded products is an example of _____.

• A) product customization
• B) product placement
• C) selective exposure
• D) selective distortion

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Definitions:

Human Resource Management

The strategic approach to managing people in an organization, focusing on policies, systems, and practices to maximize employee performance.

Effectiveness

The degree to which something is successful in producing a desired or intended result.

Decision Support System

An information system that helps in making decisions by analyzing data and presenting actionable information.

Computer System

An integrated set of hardware and software designed to process, manage, and store information.