While Watching a Movie, Daysha Notices That a Few Brands

question 61

Multiple Choice

While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____.

• A) selective distortion
• B) selective exposure
• C) sensory marketing
• D) product placement

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Definitions:

Discriminatory

Pertains to unfair treatment or biased actions against individuals based on class, race, age, or other characteristics.

Normal Retirement Age

The age at which a person is eligible to retire and receive full benefits, as defined by governmental policies or individual retirement plans.

Employment Termination

The process of ending an employee's position within a company, which can be voluntary, involuntary, or due to external factors.

Canadian Charter

The Canadian Charter of Rights and Freedoms is a part of the Constitution of Canada that guarantees fundamental freedoms and rights to its citizens.