Which of the Following Statements Is True of the Mere

question 94

Multiple Choice

Which of the following statements is true of the mere exposure effect?

• A) The mere exposure effect is created in the presence of attention.
• B) The preferences associated with the mere exposure effect are difficult to elicit.
• C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
• D) The mere exposure effect works best when the consumer has a high involvement in processing the object.

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Definitions:

Critical Value

A point on a statistical distribution that is compared with the test statistic to determine whether to reject the null hypothesis.

Test Statistic

A numerical value calculated from sample data, used in hypothesis testing to determine whether to reject the null hypothesis.

Null Hypothesis

A default position that indicates no difference or no effect, set to be tested and possibly rejected in favor of an alternative hypothesis.

Test Statistic

A value calculated from sample data during a hypothesis test used to make a decision about the null hypothesis.