Zoco, a Restaurant Chain, Introduced a New Version of Lemonade

question 29

Multiple Choice

Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. The company had relied on the fact that its drink was different from other lemonades. However, the consumers did not respond positively. What is the most likely reason for the consumers' negative response?

• A) Extinction
• B) Selective distortion
• C) Assimilation
• D) Contrast

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Definitions:

Fixation

An obsessive focus or attachment to someone or something that can result from unresolved developmental conflicts.

Framing Effect

A cognitive bias where people decide on options based on whether they are presented in a positive or negative way.

Ground Beef

Minced or finely chopped beef used in various dishes, such as burgers, meatballs, and tacos.

Confirmation Bias

The tendency to search for, interpret, and remember information in a way that confirms one’s preconceptions, leading to statistical errors.