Which of the Following Statements Is True of Factors That

question 45

Multiple Choice

Which of the following statements is true of factors that generate consumer attention?

• A) Contrasting stimuli are extremely ineffective in getting attention.
• B) All else equal, smaller items garner more attention than larger ones.
• C) Surprising stimuli are less likely to get consumers' attention.
• D) Moving objects will garner more attention than stationary ones.

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Definitions:

Physical Capabilities

The capacity of an individual to perform tasks or activities that require physical effort or skill.

Geographic Boundaries

Physical or imaginary lines that define the spatial extent of territories, countries, states, or municipalities.

Global Competition

The dynamic rivalry between companies from different countries in the global market, involving price, product quality, and customer service.

Social Institutions

Structures or mechanisms of social order and cooperation governing the behavior of a set of individuals within a given community.