Gottahave Is a Cereal Brand

question 81

Multiple Choice

Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers' attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers' response to this overexposure is an example of _____.

• A) lateralization
• B) adaptation
• C) habituation
• D) sensitization

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Definitions:

Environmental Policy

Regulations and practices aimed at protecting the environment from harmful effects of human activities.

Fuel Efficiency Standards

Regulations set by governments to mandate the minimum level of fuel economy vehicles must achieve to reduce fuel consumption and emissions.

Real Cost

The total cost of producing a good or service, including both direct and indirect costs.

Housing Costs

Expenses associated with owning or renting a home, including mortgage or rent payments, utilities, maintenance, and taxes.