The Management of Drops & Dew, a Winery, Introduces a New

question 82

Multiple Choice

The management of Drops & Dew, a winery, introduces a new wine that has golden packaging and product information written in a gothic font. Which of the following is most likely to be the response of consumers toward the wine and the marketing message?

• A) Consumers are likely to be attracted by the bright color and perceive the product to be of premium quality.
• B) Consumers' comprehension of the product will decrease due to message incongruity.
• C) Consumers will develop an unfavorable attitude toward the product because there is too much movement in the message.
• D) Consumers are likely to associate the packaging of the product to lower prices.

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Definitions:

Long Positions

Investing strategy where an investor buys a security with the expectation that it will increase in value.

Short Positions

An investment strategy where an investor sells borrowed securities with the intention of buying them back at a lower price to profit from a price decline.

Delivery Date

The specific date on which the delivery of the commodities, securities, or other assets is scheduled to occur in a contract.

Financial Futures

Contracts to buy or sell financial instruments, like currencies or government bonds, at a predetermined future date and price.