The Management of Drops & Dew, a Winery, Introduces a New

question 82

Multiple Choice

The management of Drops & Dew, a winery, introduces a new wine that has golden packaging and product information written in a gothic font. Which of the following is most likely to be the response of consumers toward the wine and the marketing message?

• A) Consumers are likely to be attracted by the bright color and perceive the product to be of premium quality.
• B) Consumers' comprehension of the product will decrease due to message incongruity.
• C) Consumers will develop an unfavorable attitude toward the product because there is too much movement in the message.
• D) Consumers are likely to associate the packaging of the product to lower prices.

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Definitions:

Line Structure

A simplified representation of a chemical structure, using lines to represent chemical bonds and showing the arrangement of atoms within the molecule.

Soluble

The property of a substance to be dissolved in a solvent, forming a homogeneous solution at a specified temperature and pressure.

Oxygen

A diatomic molecule that is a colorless, tasteless, and odorless gas essential for respiration in most living organisms.

Hydrogen

The lightest and most abundant chemical element in the universe, with the symbol H and atomic number 1, primarily found as H2 gas.