Consumers Are Said to Have Developed _____ Toward a Marketing

question 38

Multiple Choice

Consumers are said to have developed _____ toward a marketing message if they develop thoughts that contradict the message.

• A) support arguments
• B) counterarguments
• C) associations
• D) expectations

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Definitions:

Inattentional Blindness

The phenomenon where an individual fails to perceive an unexpected stimulus that is in plain sight, due to the attention being focused on another task or aspect of their environment.

Inattentional Blindness

The phenomenon where an individual fails to notice a fully visible, but unexpected object because their attention was engaged on another task, event, or object.

Absolute Threshold

The minimum intensity of a stimulus that can be detected by a person's senses at least 50% of the time.

Difference Threshold

The smallest amount by which a stimulus can be changed and the difference be detected half the time, also known as the just noticeable difference.