_____ of the Marketing Message Has Occurred When Consumers, After

question 26

Multiple Choice

_____ of the marketing message has occurred when consumers, after reading an advertisement for a clothing store, believe that they will get 50 percent discount on the purchase of a second item of equal or lesser value.

• A) Sensitization
• B) Distinction
• C) Habituation
• D) Comprehension

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Definitions:

Neoplasms

Neoplasms are abnormal growths of tissue that arise from uncontrolled, progressive multiplication of cells and can be benign or malignant (cancer).

Accompanying Figure

Auxiliary visual material, such as a diagram or graph, provided to support or illustrate textual information.

Telomerase

An enzyme that adds telomere sequences to the ends of chromosomes, helping to maintain their integrity during cell division.