[Solved] _____ of the marketing message has occurred when consumers, after reading an advertisement for a clothing store, believe that they will get 50 percent discount on the purchase of a second item of equal or lesser value. A) Sensitization B) Distinction C) Habituation D) Comprehension Erotic Plasticity: The degree to which an individual's sex drive can be changed by social, environmental, and situational factors. Fraternal Birth-Order Effect: The observation that a man is more likely to be homosexual the more older brothers he has from the same mother. Older Brothers: Typically refers to male siblings who are born before other children in a family, often associated with roles of protection, mentorship, and influence in the sibling relationship. Prenatal Development: Prenatal development refers to the process of growth and development within the womb from conception to birth.