Which of the Following Is True of Self-Report Measures

question 66

Multiple Choice

Which of the following is true of self-report measures?

• A) They do not require consumers to indicate how much they feel a certain emotion.
• B) They require the attachment of measuring devices like imaging machines or lie detectors to consumers.
• C) They do not give results that are valid enough to be useful to consumer and marketing researchers.
• D) They are considered to be less obtrusive than biological measures.

---

Definitions:

Hormones

Substances secreted by endocrine glands that control and influence numerous body functions and activities.

Neurotransmitters

Chemical substances that transmit signals across a synaptic gap from one neuron to another in the nervous system.

Bloodstream

The bloodstream is the flowing blood within the circulatory system of the body, responsible for transporting oxygen, nutrients, and waste products to and from body tissues.

Visual Field

The entire space observable in peripheral view when focusing the eye on a single central location.