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A trait is a product symbol that a consumer identifies with strongly.
Acts of Passion
Behaviors driven by strong emotions or desires, often without consideration for the consequences.
Durham Rule
Legal principle stating that the presence of a mental disorder is sufficient to absolve an individual of responsibility for a crime.
American Law Institute (ALI) Rule
A guideline used in some jurisdictions for determining legal insanity, which considers whether a defendant lacks the capacity to understand the wrongfulness of their actions.
Irresistible Impulse Rule
Legal principle stating that even a person who knowingly performs a wrongful act can be absolved of responsibility if he or she was driven by an irresistible impulse to perform the act or had a diminished capacity to resist performing the act.
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