The VALS (Values and Lifestyles) Approach Classifies Consumers into 66

question 52

True/False

The VALS (Values and Lifestyles) approach classifies consumers into 66 different segments as descriptors of individual households.

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Definitions:

Incremental Cash Flows

The additional cash flow generated by a company from undertaking a particular project or investment.

New Venture

Refers to a newly established business entity created with the intention of entering a market.

Opportunity Cost

The financial loss involved in not selecting the subsequent top preference during the decision-making process.

Cash Flow Estimate

An approximation of the amount of money expected to move in and out of a business within a specific time period.