Which of the Following Is True of Message Construction

question 74

Multiple Choice

Which of the following is true of message construction?

• A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
• B) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
• C) If marketers are attempting to reach a highly involved audience, important information should be placed later in the message.
• D) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly involved consumers.

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Definitions:

Milligrams

A unit of mass equal to one thousandth of a gram, used in measurements of small quantities of substances.

Grams

A unit of mass equal to one thousandth of a kilogram in the metric system, commonly used for measuring small quantities of material.

Centimeters

A unit of length in the metric system, equal to one hundredth of a meter.

Inches

A unit of length in the Imperial and US customary systems, equal to 1/12 of a foot.