Sebastian Plans to Open a Restaurant but He Is Unsure

question 50

Multiple Choice

Sebastian plans to open a restaurant but he is unsure about how to attract customers. He hires a consumer researcher to analyze and find his target market. The researcher's analysis reveals that the planned location of the restaurant is in a highly Hispanic locality. He advises Sebastian to have a theme influenced by the Hispanic culture in his restaurant as well as when he prepares marketing strategies for the restaurant. In the given scenario, which of the following demographic variables has the researcher identified?

• A) Occupation
• B) Age
• C) Income
• D) Ethnicity

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Definitions:

Legion of Honor

France's highest order of merit for military and civil merits, established in 1802 by Napoleon Bonaparte.

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Refers to a musician of African descent or one identified with the African diaspora, often influential in genres like jazz, blues, hip-hop, and R&B.

Modernism

An artistic and cultural movement that emerged in the late 19th and early 20th centuries, characterized by a deliberate break from traditional styles and an embrace of innovative forms of expression.

Nonlinear

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