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The VALS (Values and Lifestyles) approach classifies consumers into 66 different segments as descriptors of individual households.
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Q56: A consumer stays neutral to both familiar
Q83: Every product's value proposition is made up
Q86: Briefly describe Maslow's hierarchy of needs and
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Q99: In the attitude-toward-the-object (ATO) model, the belief
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Q100: In most countries, it is presumed that