Stan Is a Marketing Intern Who Has Been Asked to Conduct

question 71

Multiple Choice

Stan is a marketing intern who has been asked to conduct a research on consumer behavior by a fashion designer. The designer wants him to focus on a few selected customers who exclusively buy customized products from the designer. Stan conducts his research by interacting with each customer to know more about their psychological makeup. In the given scenario, Stan is using the _____.

• A) utilitarian perspective
• B) functional perspective
• C) nomothetic perspective
• D) idiographic perspective

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Definitions:

Participant Dropouts

Individuals who withdraw from a study or experiment before it is completed, affecting the validity of the results.

Nonequivalent Control Group Design

A quasi-experimental design where the experimental group and the control group are not created by random assignment, potentially leading to differences between groups that are not due to the experimental manipulation.

Selection Differences

Differences that arise in experimental research from the methods used to select participants for groups, potentially biasing the results.

Random Assignment

A method used in experiments to evenly distribute participants across various groups by chance, minimizing biases and ensuring groups are comparable.