Naira Is a Consumer Research and Market Analyst

question 82

Multiple Choice

Naira is a consumer research and market analyst. She prepares questionnaires that are designed to identify a consumer's distinguishable characteristics. These characteristics are analyzed to find out how they motivate a consumer to act in particular ways. The results of these analyses help various companies understand their target markets better. Which of the following personality research approaches has Naira implemented in the given scenario?

• A) The trait approach
• B) The motivational approach
• C) The psychoanalytic approach
• D) The hierarchical approach

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Definitions:

Structure

The arrangement or organization of components within a system or the manner in which something is built or organized.

Cognitive Development

The process by which individuals acquire, construct, and utilize mental capacities and knowledge through experiences and interactions.

Language Development

The method through which young children acquire the ability to comprehend and express language in their early years.

Perceptual Development

The gradual development of the sensory systems and the interpretation of sensory information throughout childhood.