Early Adopter Consumers Tend to Be Somewhat Older Than Members

question 50

True/False

Early adopter consumers tend to be somewhat older than members of other groups and have lower levels of education and spending power.

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Definitions:

Genetics

The branch of biology that studies the laws of heredity and variation in organisms, explaining how traits and characteristics are passed from parents to offspring.

Trephination

Procedure in which holes were drilled in the skulls of people displaying abnormal behavior, presumably to allow evil spirits to depart their bodies; performed in the Stone Age.

Exorcism

A religious or spiritual ritual carried out to expel evil spirits or demons from a person or place believed to be possessed.

Atonement

The act of making amends or reparation for wrongdoing or guilt.