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The Utilitarian Function of Attitudes Enables Consumers to Express Their

question 57

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The utilitarian function of attitudes enables consumers to express their core values, self-concept, and beliefs.


Definitions:

Beta Waves

Brain waves that are present during awake, alert states of consciousness and are associated with concentration, arousal, and cognition.

Beta Waves

Brainwave patterns associated with active, alert state of mind, characteristic of waking consciousness.

REM Sleep

A sleep phase characterized by rapid eye movement, during which dreams often occur, and the body experiences decreased muscle tone.

Dreaming

A collection of mental images, ideas, and emotional experiences that happen during sleep.

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