Which of the Following Is True of the Effects of the Source

question 58

Multiple Choice

Which of the following is true of the effects of the source of a message on consumer attitudes?

• A) The persuasive effect of source likeability is more on consumers with a high need for cognition than on those with a low degree of this trait.
• B) The persuasive effect of source credibility tends to be highest when consumers lack the motivation to expend effort attending to the details of an ad.
• C) The credibility of the source of a message does not have any impact on the certainty with which consumer attitudes are held.
• D) Consumers with high involvement are not affected by the credibility of the source of a message.

---

Definitions:

Normally Distributed

A type of distribution in which data is symmetrically distributed around the mean, forming a bell-shaped curve.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values, indicating how much the individual data points differ from the mean.

GPA Scores

A numerical calculation that represents a student's average performance across all their academic courses.

Confidence Interval

A range of numerical figures, deduced from the statistics of a sample, presumed to grasp the value of an indefinable population characteristic.