If Consumers Are Not Involved with a Message or Lack

question 77

True/False

If consumers are not involved with a message or lack either the motivation or ability to process information, the peripheral route to persuasion will be followed.

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Definitions:

Behavioral Approach

A method of understanding leadership and personality through the observation of behaviors rather than internal motives or thoughts.

Task And Relationship Behavior

The dual focus of leaders on accomplishing the task at hand while simultaneously managing relationships and supporting team members.

Leadership Research

The systematic study of the nature of leadership, its effects, and how it can be developed and enhanced.

Universal Set Of Leadership Behaviors

An ideal or theoretical collection of actions and practices considered effective for leaders to exhibit across diverse situations and contexts.