If Consumers Are Not Involved with a Message or Lack

question 77

True/False

If consumers are not involved with a message or lack either the motivation or ability to process information, the peripheral route to persuasion will be followed.

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Definitions:

True Score

The theoretical perfect score that would be obtained if there were no measurement errors in a test.

Measurement Error

The difference between the observed value and the true value of a variable, due to imprecision in measurement tools or techniques.

Reactivity

The phenomenon in which the presence of an observer or the awareness of being measured alters the behavior or responses of subjects.

Variability

The degree to which scores in a dataset differ from each other and from their average.