Which of the Following Statements Is True in the Context

question 36

Multiple Choice

Which of the following statements is true in the context of the use of music in atmospherics?

• A) Congruent music lowers consumers' quality perceptions.
• B) Pop music used in the background contributes to upscale store perceptions.
• C) The speed of the background music determines the speed at which consumers shop.
• D) Service quality perceptions are most enhanced in an environment with no background music.