According to the Elaboration Likelihood Model (ELM), If Consumers Find

question 8

True/False

According to the elaboration likelihood model (ELM), if consumers find that an incoming message is particularly relevant to their situation, the central route to persuasion is activated.

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Definitions:

Recording

The process of capturing all financial transactions of a company for inclusion in its accounting records.

Posting

The process of recording transactions in the ledger accounts as part of the accounting cycle.

Debit

An accounting entry that represents an increase in assets or expenses, or a decrease in liabilities or equity, recorded on the left side of the accounting ledger.

Credit

The provision of goods, services, or money with the expectation of future payment, or an entry in accounting that increases liabilities and decreases assets.