Identify a True Statement in the Context of Attitude-Behavior Consistency

question 9

Multiple Choice

Identify a true statement in the context of attitude-behavior consistency.

• A) Sales promotion is not required if consumers have a positive attitude toward a product.
• B) Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement.
• C) Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.
• D) Attitudes are the most reliable predictors of behavior as they remain constant over time.

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Definitions:

Bananas

A long, curved fruit with a soft, edible inner part and a yellow skin when ripe, commonly eaten as a snack or used in cooking and baking.

Utility Function

In economics, a representation of preferences over a set of goods and services by assigning values, indicating the level of satisfaction or utility derived from them.

Nuts

Edible seeds enclosed in a hard shell, often used as a source of nutrients and energy.

Berries

Small, pulpy, and often edible fruits, typically consumed fresh, frozen, or in various prepared foods and beverages.