The _____ Explicitly Focuses on a Consumer's Attitude Toward the Behavior

question 72

Multiple Choice

The _____ explicitly focuses on a consumer's attitude toward the behavior of buying rather than the attitude toward an object.

• A) behavioral influence approach model
• B) balance theory model
• C) behavioral intentions model
• D) elaboration likelihood model

---

Definitions:

Stockholders' Equity

The portion of a company's assets that belongs to the shareholders, calculated as the company's total assets minus its total liabilities.

Assets

Economic resources owned or controlled by a business or an individual that are expected to bring future benefits.

Financial Statements

Official documentation of a business, individual, or entity's financial condition and operations, normally comprising the income statement, balance sheet, and statement of cash flows.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, dividing activities into operating, investing, and financing.