High Levels of Humor Can Cause Consumers to Fail to Pay

question 95

True/False

High levels of humor can cause consumers to fail to pay attention to the product being advertised.

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Definitions:

Cost-effective

Being economical in terms of the results achieved for the amount of money spent.

Segmenting

The method of segmenting a wide market of consumers or businesses into smaller groups based on common traits.

Segmentation

The process of dividing a market into smaller groups with similar needs or characteristics to target marketing efforts more effectively.

Market Loyalty

Market loyalty refers to the preference and consistent choice of customers for a specific brand, product, or service over competitors, often influenced by satisfaction, quality, and emotional connection.