Which of the Following Statements Is True of Sex Appeals

question 5

Multiple Choice

Which of the following statements is true of sex appeals in advertising?

• A) Consumers find sexually appealing ads largely ineffective.
• B) The use of nudity is ineffective for products that have intimate appeal.
• C) Both males and females tend to react negatively to female nudity in advertising.
• D) Highly sexual ads tend to outperform non-sexual ads when they have highly arousing content.

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Definitions:

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