Identify a True Statement in the Context of Message Appeals

question 62

Multiple Choice

Identify a true statement in the context of message appeals.

• A) Highly explicit content tends to direct consumers' attention toward the product and increases product recall.
• B) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
• C) Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.
• D) Humorous ads appear to be most effective when a consumer's attitudes are initially positive rather than negative.

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Definitions:

Ohm's Law

A fundamental principle in electricity that states the current through a conductor between two points is directly proportional to the voltage across the two points.

Total Circuit Resistance

The sum of all resistances within an electrical circuit, affecting the overall current flow and performance.

Ohm's Law

A fundamental principle in electricity stating that the current through a conductor between two points is directly proportional to the voltage across the two points and inversely proportional to the resistance between them.

Current Flow

The movement of electric charge carriers, such as electrons, through a conductor or circuit.